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O-Pen
Art Direction
Role
Logotype
Creative Direction
O-pen is a huge school project: the brand new and digital student card, created by students for students.
During a week, my entire promotion of master 2 was working on this project.
I had the chance to lead the design hub as a creative director.
The main challenge was to create an attractive universe for a future white label brand for every single school.
About smiling faces, pop colors and friendly universe.
Credits
Camille Vidrequin, art director
Laura Gaiton, strategist
Louanne Amari, graphic designer
Astrid Trinh, graphic designer
ECV Digital, school
