0%
WEC
Art Direction
![Vintage car on race with color gradient](https://images.prismic.io/amandineloiseleur/9bc1aa81-38f0-48ae-a027-608051241610_wec-1.jpg?auto=compress,format)
Role
Art Direction
To rebrand the World Endurance Championship, i tried an entire sensitive direction with soft gradients using the country’s flag colors hosting the race.
![Orange - yellow gradient](https://images.prismic.io/amandineloiseleur/8712d515-d676-49fe-9ecf-b784183072e2_wec-2.jpg?auto=compress,format)
![Vintage car on race with green gradient](https://images.prismic.io/amandineloiseleur/8370e002-2090-4ea8-9717-898f8c183f4c_wec-3.jpg?auto=compress,format)
![3 posters of races](https://images.prismic.io/amandineloiseleur/368b9291-c9bb-4ca0-afe2-ad6095436c2b_wec-4.jpg?auto=compress,format)
![Green gradient](https://images.prismic.io/amandineloiseleur/67e4cde9-e9b2-4d4c-8c94-5b31faae47b9_wec-5.jpg?auto=compress,format)
![WEC Logotypes](https://images.prismic.io/amandineloiseleur/c7f416ff-f0f2-423b-8c52-5a4342714fa4_wec-6.jpg?auto=compress,format)
![3 glued posters of races](https://images.prismic.io/amandineloiseleur/b4b14d5c-d689-4ad6-b739-11752e6e9d5a_wec-7.jpg?auto=compress,format)
![Blue gradient](https://images.prismic.io/amandineloiseleur/b4ac80ca-8e25-4b2e-9b94-4b052ea02f64_wec-8.jpg?auto=compress,format)
![3 posters Sebring](https://images.prismic.io/amandineloiseleur/27c29dd3-54e5-469f-a44f-7ec853cc10f6_wec-9.jpg?auto=compress,format)
![Different words in type](https://images.prismic.io/amandineloiseleur/1a31d5a8-b7d4-4ec8-92ad-1fe082d34e9a_wec-10.jpg?auto=compress,format)
![Paddock Corner](https://images.prismic.io/amandineloiseleur/09584500-f552-40a6-91d3-82a373ec67fa_wec-11.jpg?auto=compress,format)
Credits
Viens-là, agency
0%
Art Direction
Role
Art Direction
To rebrand the World Endurance Championship, i tried an entire sensitive direction with soft gradients using the country’s flag colors hosting the race.
Credits
Viens-là, agency